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[Chinese shoes Network - Brand Dynamics] in Chinese sports market, Nike is undoubtedly the first echelon, these international giants Adidas, Li Ning, belong to the second tier, Anta, Erke, special steps, 361 degrees is the third echelon. strictly speaking, Li Ning, the second echelon little lonely, a little embarrassed. Because there is pressure resistant Kee Di, under Anta, special steps to catch up. However, it is seeking to survive in the cracks like this, Li Ning still survived, but so far, he is not easy to live. catch in the gap in the Nike Nike, Adidas because the rich and powerful, often generous sign sports stars to enhance their brand image. First look at the Nike spokesperson lineup, Bryant basketball field, James, Anthony, Parker et al., Football fields C Ronaldo, Ibrahimovic, Drogba, etc., tennis Nadal, Maria Sharapova, these spokesmen covering almost the topmost star fields. Adidas football series spokesperson Kaka, Raul, Zidane, Messi and so on. Li Ning actually start from the beginning when he started imitating Nike, Adidas, and have chosen this road sub endorser. However, limited funds and strength, can only sign star time level. Such as Shaquille O'Neal, Turner, Jones. Although O'Neal earlier very well-known, but nearly retirement age, contribution of Li Ning is not a lot. Turner, Jones is well-known too, which makes Li Ning's international reputation is difficult to upgrade, it is difficult to the pursuit of sports fans. "But endorsements sponsor just one hand, on the other hand is an international channel of international, institutional cheap jordans online , human resources and internationalization of international products, a few complementary need now signed a lot of Olympic star, but it can be regarded as an international brand it? "Li Ning fans, shoes collectors Andy on the" Investor News "reporter said. And for product development, and Nike, Adidas and other compared to Li Ning specializes in search of inspiration from Chinese elements in innovation, always in the forefront of innovation, such as clothes with a Chinese dragon game, "Red Cliff" cultural shoes, "Zhong Kui" basketball shoes, "a cloud" basketball shoes, shoes, etc. These are elements of Lei Feng in China and oriental culture derived. Therefore, Li Ning and not to Adidas, Nike sign of weakness, but actively take the initiative to get the creative elements from the local culture. "Lei Feng 001 is my favorite Li Ning products, final version after several modifications eventually became the 001 service for the people, designer old left is my good friend. This product is not only oriental elements, but also reflect the creativity, And it is this idea appeals to me. I want to say is, bring oriental elements should not just think of what painting, China and India, tripod and some other things, all Chinese elements around us, Oriental elements. "Andy said. . However, there is no continuity Li Ning products is a big mistake. For example, a while ago, Li Ning main push 001 series, not a lot of people concerned. The same thing happened several times in the Li Ning body, each main product to hit one or two years, and then for a product line, there is no contin cheap jordan shoes for men uity, only the point, no faces. "but like a shell head AF1 Adidas and Nike are many years of historical heritage. Much deeper connotation to the product, the brand's heritage and it is a product of the accumulation in the accumulation of an up." Andy said. In the international context, Adi First, personnel, technology, channel edge and brand, Li Ning and Adidas can not say from the outset on a starting line. But Li Ning be done well, but Li Ning slightly instant success. "Li Ning is now the failure is a failure product positioning Ning wanted to impact brands, but also for the young market, so they changed a lot of brand content, resulting in the loss of the original number of customer groups, while their brand in the consumer Li Ning's brand awareness and want to achieve a position of a gap, resulting in a new target customers do not buy it. "Andy said. From the brand positioning point of view, Nike, Adidas from its inception, to focus on the campaign, which seize the field of sport that more and more people to pay attention and focus on the people who love sports to provide sports equipment. "Every one of their shoes, each with a garment, is supported by research, testing, improvement, and finally into the market." Sports insiders who asked not to be named, he said. But now Nike, Adidas is poised to take off, it has been resorted to suppress local brands trump card: the first to enter the four-tier cities; the second is the price; the third to grab the channel market. "In fact, Nike, Adidas, Li Ning attaches great importance to this competition, every week Cheap air jordan 12 for sale online free shipping they have to see sales of Li Ning, Li Ning, because after all, there are more than 80 billion a year in sales, and then not have foundation in." The above anonymous Sports industry insiders said. is "Jinjiang help" break-neck "Li Ning" brand creation is because the founder Li Ning ideals. His ideal is to do a great Chinese sports brand. Moreover, Li Ning, Li Ning, the spirit of sport integrated into corporate cultures, so that every employee can understand the spirit of sport. Li Ning also knew that need professional people to help take care of their own business, have long started to cultivate successors, so Li Ning is the first established professional person management team of entrepreneurs. And Anta, like most companies because it originated in Jinjiang is the industry collectively referred to as "Jinjiang help." These enterprises mostly OEM business background, in low-end chain, after the financial strength, etc., began to apply their own brand, and then find a bunch of stars in the CCTV advertising, development agents, and gradually grow up. This is a form of pure business, they are characterized by what money can do, but the problem is more serious family business. Andy Jinjiang enterprises for just a short-term effect of the pursuit of behavior is very good. "They have many Chinese enterprises common problem is the quick success, the blind money smashed star endorsements, and then step by step introduction of the concept of accumulation of several fuzzy technology, Chinese companies still need steadfast." Andy said. "Jinjiang enterprise management m Cheap air jordan 12 ovo ode current franchisees sometimes makes me feel back of the small farmer, clan, village, etc., as an associated company Anta push mode does not rule out a development direction, but now it seems a bit like a transfer risks . "said the sports industry insiders said on condition of anonymity," Li Ning's DNA, and Jinjiang business is different, whether it is the founder and enterprises, who still flowing blood sport, you see the world brand Adidas, Nike, no one is hanging trying to sell them, and all have a deep understanding of the motion. " But now Jinjiang help companies began a meteoric rise, Li Ning had a crush trend. 2010 Li Ning, Anta profits are over, also with famous overseas Chinese CBA Anta before. Li Ning has always considered himself a great ideal of sports brands, they are despised only shoe Jinjiang footwear business, but in recent years had been looking at the performance of his own little brother's competitors by leaps and bounds, even more than their own time, my heart is always sour. Frustratingly, his management team and not live up to expectations. "today is the most should be that we want consumers to find a synonym for instance, basketball and the NBA is Nike, football and major European leagues is Adi Li Ning to find him synonymous." The anonymity of the industry sources said. How to find a synonym, is a return to the sport itself, return to the domestic market, Li Ning's marketing should continue to highlight the advantages of the project, such as: a small ball, gymnastics, running and other projects. In short, referring to what could be t cheap jordans for sale hought of Li Ning, Li Ning is LINING instead. As for the channel, goods, marketing, operations, etc. are closely interlinked. "Li Ning, Anta and other than the fact you want to upgrade Jinjiang system much easier, but since 2006, Li Ning in self-expansion, so many people within the company out of the market, and now need to return to the Li Ning is the time." The anonymity The insiders said. (Chinese shoes Network - the most authoritative and most professional Footwear News)Nike KD 5 GS new color exposure 2013-12-08 22:59:04 Recently, another a new color of Nike KD5 exposure on the network, but the exposure is a GS version. We can see from the picture, with a black shoe uppers basis, together with the deep green of the lining and outsole, laces, midsole and heel is used to build deep blue. The KD Logo on the tongue places highlighted in orange. Members AJ shoes shoes fans concerned may wish to consider when KD series. GRAY IS BEAUTIFUL 2013-12-09 00:02:29 Gray: Let 996 different as the beginning of the article, first let us know what 996 fathers. In 1982, a pair of $ 100 shoes --New Balance M990 appeared in the market. Yes, the price is not cheap even on today. In 30 years on the market it is to become a truly a "luxury." This is the 99X series, defined as the top flagship running shoes, but also became the M990 gray primaries. Four years later, in order to transform the prototype M990 New Balance & nbsp; M995 debut as an upgraded version of M990, which joined in the bottom of the ENCAP Technology. This by the PU and EVA foam midsole cushioning technology c Retro jordans for sale onsisting of the first to use in the 1985 birth of the "shoe emperor" M1300, which can provide excellent damping of the shoe midsole, while the arch bring a certain degree of stability. Join this excellent technology undoubtedly provide for this to function primarily running shoes the greatest quality assurance, but also on the dress sense of the year was stronger than M990, but it also makes a lot of people to 99X series of next-generation more expectations. Facts have proved that New Balance did not let us down. 1988 ??, New Balance two masters ENCAP cushioning technology combined with C-CAP, the common "inject" the New Balance M996 in the bottom, so that to achieve stability and cushioning a new height. First joined the 3M reflective material also ensure that the "night run" safe enthusiasts. Comfortable foot feeling and 3M reflective design allows M996 looks more stylish, but also for the "runaway" trend of the sector after it foreshadowed. Today, we come back to look at the year 996. Gray suede, a 99X series exclusive logo design, fine leather brings a soft comfort, breathability, Vintage feeling. Compared with the traditional leather design, suede material although before it was to be reused a number of brands, such as in this year ushered in the 45th anniversary of the Puma Suede. But the present point of view, a reference to New Balance, then suede will certainly be behind Gray second key word. 3M reflective material, when the original intention was to ensure the safety of the night running, not purely for a gimmick designed. In that time, 3M material also app Cheap air jordans for sale eared in the basic running shoes, years later appeared on the Air Jordan 5. Topic back in 1988, more and more people have begun wearing fashion jeans and tooling boots, sneakers, but also because such a match, so people began to pay attention from the United States produced New & nbsp; Balance. As running shoes born instantly become the focus of people in the streets outfit. The first year in addition to the classic version of the M996 gray, there is a version of black gold in 1989 by the black and gold lined uppers composed, until today, this improved version of the classic color also show his face, very fresh . a person to change gray fate For gray M996, in addition to a joint version of JUNYA eYe WANTANABE favorable and "gray" environment rendering outside, Shawn Gray New Balance running shoes for the favorite for the title resurgence M996GY laid pioneer. First, good relationship with Jean Shawn first exposure in the media eYe JUNYA WANTANANBE x M996. In the subsequent "Love and Zhiming," the movie, a pair of engraved version of M996GY also accompanied by Shawn's popularity soared. As the first year of M996 engraved version, M996GY although did not use the original pure leather lining, to a more flexible fabric material, but in the comfort and not diminished, I even found that the fabric liner is more fit and comfortable. In the design of heel also canceled "New Balance" letter design, to eight "NB" Logo embroidered standard. But because eYe JUNYA WANTANABE give the impression that over the deep, makes a lot of influx of people think M996GY is that cheap foamposites the former, so the shoe will lead to instant popularity, once sizzling to the price of 1600-1700, for a money is no joint gimmick engraved a single product, such a phenomenon apparently never happened in the 2010 off. Of course, caused by the M996GY "NB gray tide" is not Shawn's that time on foot and instantly became popular. First, the retro running shoes for the time of Sneaker circle is indeed an entirely new blood. In flooded with Air Force 1, Superstar and Converse days, people are eager to seek a new category of shoes to alleviate "a dominant" situation currently. Secondly, New Balance product positioning relative to civilians. The market price is relatively stable, and the price of other brands of limited edition products artificially high in stark contrast, relatively easy to buy, at least not lining up to buy. Third, the product itself superior workmanship and comfortable foot feeling. It is also based on the book New Balance, the Anglo-American production work enough to make consumer satisfaction. Fourth, the media hype. Since there are former Shawn demonstration on foot, then in the subsequent media brand communication naturally also played a very important role. Ever since, we have not only seen on television wearing a Shawn Gray NB appear in everyone's sight, magazines media have also begun to introduce gray line a single product, the moment, New Balance has become the subject of major media rushed coverage. Finally, mention is that the shoes themselves wild nature, whether Chino, jeans or shorts, M996GY basic take-all pants. The relatively low-key in m cheap jordans for sale mens atching gray is also easier. The new technology will be in the end gray Now, the new technology has been the influx of retro shoes is not a strange thing, but in order to bring new Revlite to this classic retro running shoes, this New Balance also specially invited Japan as NB being able Zhe, director of the Department of Design also for its hand surgeon, and to create a variety of shops MRL996 joint shoes. While taking into account the cost of production of the United States, this MRL996 also uses non-US production design, more close to the people in terms of price, and the same period of the introduction of multi-color, it can be described as the civilian version of the "M996". The first launch of the men and women the same paragraph has also been a more market attention, for those girls who like to 99X series has finally landed. At the same time, two gray versions MRL996 also introduced the same period. 1988 is the first year of a M996 is designed MRL996GY, pure leather lined and followed the words "New Balance" the first year, plus a more rounded "996" tongue embroidered words, it can be said in addition to the US production, basic and reign unharmed. The other one is based on recent years MRL996AG hot M996GY engraved version of the prototype, slender heel shoes and "NB" embroidered words, coupled with the material composition of the lining fabric, color also slightly rosy, Overall color brighter. As can be seen the emergence of two MRL996 no great difference to the previous year and engraved version of M996, M996 US production whether it would Retro jordans for sale cause the market impact of it, we also interviewed on the issue of the initiator of this planning We are able to Tetsuya? "A lot of brands in the high-tech sneakers create a classic style, it usually will make the new product compared with the first year of the product, showing a lot of differences, but we found MRL996 and M996 difference in appearance is very small, which is what out ? kind of consideration additional MRL996 price is much lower than the M996, if you worry about MRL996 M996 seize the market, resulting in internal competition two shoes "& nbsp;? "only needs to be redesigned and the combined new uppers and soles together on it. This is a common phenomenon, but for New Balance, we have a long history, there are many classic shoes, I do not want to break these classic designs, such as adding new with the old shoe soles etc ...... This is not New Balance's practice, nor is it I want to do things .New Balance has a long history, there have been many classic shoes come out, I do not think the high-tech shoe midsole is equipped with retro design wise, we do not want to change the appearance of classic shoes. As for the competition between the same paragraph does not exist, for example, US production of M996, it a unique process and the stock market, so it will not compete with other products. For there Revlite of MRL996, it is not only light, and the price is cheaper, it has its own characteristics, so there is no competition between the old and new models They have a clear target consumer groups. Instead, I think they should be mutually supportive relationship. likes New Balance man will love the United States production, but also want to experience some new technology, so the two have for everyone who a strong appeal. " Today, one pair of new shoes jointly exposed, this is the Swifty and work together to create Reebok Insta Pump Fury Road, the designers selected to constitute the combination of green and black shoes, which incorporates camouflage patterns, and finally iconic black and white outsole rendered full sense of fashion design let us stop. It is reported that the shoes has landed some of the designated shops sell, unfortunately China No sale information, interested friends may wish to look at it. Nike Womens Air Huarache Woven new color debut 2014-05-06 22:45:31 The Air Huarache Woven Air Huarache classic model is modeled woven material in the toe part of the injection crafted a modified version. This time, the brand for female consumers added a new color of the Air Huarache Woven. Which is currently part of the color has been accepted in a foreign book store, I believe that soon will be fully commercially available, conditional friends can look at.recently launched the latest Jordan Brand shoes of a Jordan Shine. We can see that Jordan Brand began to slowly favor some fashion style, using high-quality leather materials to hollow woven design, showing a high-end luxury feel. Interested friends to pay attention to the follow-up to repay long PKPOP yo. & Nbsp;some time ago, Adidas Originals NMD_R1 OG color strong regression, in this month will bring a series of brand new color and Colored Boost shoes, including BB2884 (black), BB2886 (dark gray), BA7249 (Mo Lv); the new Colored Boost:BA7245 (white) and S31507 (red), S31508 (black) new variety color, black and gray were used to weave, in the position of a heel shoe body with more surface material with suede net, creating a rich sense of hierarchy. And the latest 3 Colored Boost more in the trefoil signs and shoes body three place to add reflective material, carrying the same color stability block and iconic BOOST low. It is reported that the new NMD R1 series will continue on in February 12th, BB2884 (black), BB2886 (dark gray) will be the first in February 12th and the Colored Boost shelves, the new color will debut in February 24th, BA7249 (Mo Lv) in the February 25th finale of sale pricing from $1099 to $1299 in Hong kong. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes Nike LunarCharge Essential latest Black/Blue color matching ad〉 footwear brand LYRIQUE days ago announced its latest national brand in 2010 autumn and winter WORK BOOT fringe. The release of the new WORK BOOT, LYRIQUE design continues in the traditional folk wind design concept, tassels design is better modified the upper position. National wind is full. The new national fringe WORK BOOT will meet with you before Christmas in December 20th, and your favorite friends can pay more attention to it. , [page], subtitle, #e#, [page], subtitle, #e#, Nike, Air, Royalty, Hi, Leopard, visvim, GORNERGRAT-FOLK, shoes comments on last article: Nike Air Royalty Hi Leopard suit next article: visvim GORNERGRAT-FOLK shoes earlier fragment design brought with CONVERSE Chuck Taylor All Star 70 shoes. And the latest exposure of joint cooperation follow-up design, suspected and pulled sacai brand joint participation. On the other hand, fragment, design, x, and sacai have also launched a special series of sacai (not sacai). This time, the three parties suspected of exposure, the same to Chuck Taylor All Star '70 as the model, followed by loading lightning Logo, while still in the left and right foot, respectively, have sacai and frgmt words to indicate cooperation. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- , every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! May be you ignore the sexy and publicity why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers 〉