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There is a well-known Nike myth: in Beaverton, Oregon, Nike headquarters in the four-storey unseen pair of shoes, the employees are busy only do two things: one thing is to build a global marketing network, and the other thing is to manage its worldwide company. Not a production equipment, Nike Corporation to create a worldwide empire. A pair of Nike shoes, producers can only get a few cents of revenue, by virtue of its global sales, Nike Corporation was able to get dozens or even hundreds of dollars in profits. However, those companies will be regarded as an outstanding case of Nike's people may forget to follow suit, and in 1982, Nike had gone through a difficult phase, Adidas, Converse, Reebok enemies waited for opportunities, sales have fallen sharply, in many people's eyes, Nike is a "setback, the internal morale of the second-rate manufacturing enterprises." Nike's response is to decentraliz cheap jordan shoes for men ation, increased product variety, to promote the product line differentiation. From the original basketball shoes in recent years the main changes to the golf supplies series, and Tiger Woods as a spokesperson, while strengthening the promotion of soccer shoes to meet the football population increase. Soccer Sporting Goods Series is currently the turnover has been as high as $ 1 billion, a 25% share of the global market, but also up to 35% market share in the European market. Under the change management strategy, the company with a 18-month period the situation stabilized, from 1993 to 1997, Nike's sales were explosive growth, rising from $ 2,000,000,000 to $ 9,000,000,000. In addition, and many businesses, Nike, accelerated expansion by acquiring other companies, following after 1988, Nike, Cole Haan, have been acquired, merged with Bauer skates manufacturer company in 1995, 2002 acquisition of ska Retro jordans for sale teboards and apparel manufacturer Hurley International companies, and acquired the sneaker maker Converse Inc. in 2004. Nike's strategy is to seek the acquisition of those products can complement each other, similar management style, as well as certain research and development capabilities of enterprises, and take advantage of the acquisition to suppress opponents. Nike's business in the present structure, Cole Haan shoes have already achieved sales of approximately $ 300 million, and Nike was originally bought the company spent only $ 80,000,000; The Converse company before being acquired, its sales have been declining, but after the acquisition, but there was a 25% increase. Not only that, Cole Haan's Nike footwear products can be integrated into advanced shoe just technology, such as Bauer and Hurley International companies have their own R & D center, Nike introduced new products at the time, mo cheap jordans for sale mens stly with reference to their professional design advice, And just to make up for the Nike Converse canvas shoes in the field of white. After the initial buy Cole Haan later, Nike wishful thinking throughout his own in the Cole Haan, and follows extensive management model, resulting in: In the merger process, Nike had also committed many mistakes strong dissatisfaction who, at the time of conflicts, Cole Haan Nike executives even demanded "Get out of the factory." After realizing his mistake after the Nike Group acquired companies adopt an open management style, and give it an independent rights. Nike company timely feedback to ensure the ability to regain market. In configurations as a business expansion mode and at the same time, Nike continues to transform the house, put a large shoe department is divided into several smaller departments, each in charge of a small department sneakers sport, acce cheap foamposites lerate the product development process. The entire operation of chain enterprises, Nike also be adjusted, especially the inventory control system and overseas sales system. Nike require dealers to be 6-8 months in advance to book 80% of its total sales, so as to give a 10% discount. This makes the situation well aware of Nike can order and have enough time to arrange, to avoid excessive inventory, save the card to get a good ex-factory price. In addition, Nike has taken in the production of a virtualization strategy, not all products manufactured by their own production, but all outsourced to other manufacturers processing. All personnel, material, financial and other resource companies together, concentrated into product design and marketing to go, to cultivate the company's product design and marketing capabilities. The benefits of virtual enterprises is "with the greatest organization to achiev Cheap air jordans for sale e maximum power." An enterprise of their own limited resources, limited organizational structure, virtual enterprise to achieve a market strategy and composition, each member of which only acts as a part of the structure and function, through information networks, supporting production in accordance with the spatial distribution of virtual enterprise and complex logistical support, such as corporate structure and the establishment of traditional organizational structure compared to the cost advantage of a larger structure, greatly improving the competitiveness of enterprises. virtualization production, Nike will design drawings to the manufacturer so that they strictly according to the drawing style of production, and later by Nike OEM, and products through the company's marketing network to sell their products out. This model fully realize the complementary role. This strategy Nike's, saving a lot Retro jordans for sale of productive investment and equipment acquisition cost, the outsourcing of production and processing of products for many enterprises in developing countries of Southeast Asia and other places, the use of cheap local labor, which greatly saves labor costs, This is also an important reason why Nike shoes at lower prices to compete with other brand-name products. Of course, we need to see is that the management of virtual enterprises, many special factors: The power of virtual enterprise from the traditional linear system into a coordinated system of equality, from the traditional up and down level relations into an equal and harmonious relations. Virtual Enterprise Manager is no longer commands the publisher, but the coordinator of each other, virtual enterprises in order to play its advantages, must be knowledge management (KM), the excavation of the entire virtual enterprise and knowledge relate cheap jordans for sale d to cooperation between the units, development, preservation, sharing, and other services, so that personal knowledge into organizational knowledge, to maximize integration of resources. Meanwhile, the cultural conflict on the negative impact of virtual enterprise virtual enterprise globalization strategy will fail. Thus, the creation of cultural synergy is particularly important. Facing an uncertain, changing partners, how to avoid the lack of communication of the information, conduct cross-cultural background, cross-regional communication and the success of virtual enterprise will play a very key role.Taiwan brand SQUAD, to bring a new brand agent WRATTLE; this brand originated from a Chinese Japanese designer. Since moved to Japan, in the local growth, study and work, as the Japanese fashion brand visual design, fashion designers and other important functions, and went to Europe, the ideal essen Cheap air jordan 12 ovo ce of the pursuit of Fashion. The fate of SQUAD, designer of the visit to Japan study, noted that the concept of similar brands, through many times of Eucalyptus and mediation, finally this winter before the goods imported from Taiwan, is expected to not only enrich the integrity of the SQUAD brand, leaving the original product of Taiwan fashion is developing, see is no longer dependent on a single day in Hong Kong with a celebrity after again and again three speculation, while ignoring the wearer itself or not suitable for such ideas have the order reversed. 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